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PostHog is a self-hostable product analytics platform for capturing product usage events and turning them into insights and experiments. It combines behavioral analytics, user experience tooling, and rollout controls so teams can measure, debug, and improve products in one place.

Key Features

• Event capture via web/mobile SDKs and server-side APIs, with schema-free events and properties
• Product analytics: trends/insights, funnels, retention, cohorts, paths, and user/person profiles
• Session Replay to diagnose UX issues with event timelines and playback
• Feature Flags for controlled rollouts, targeting, and multivariate releases
• A/B testing/experimentation with metrics and analysis tied to captured events
• Dashboards and saved insights for sharing across teams
• Data warehouse/export options (e.g., external destinations) and integrations for ingestion and activation
• Privacy controls (e.g., data minimization and masking options) and team access management

Use Cases

• Analyze activation and conversion funnels and improve onboarding
• Debug user-reported issues by correlating events with session replays
• Safely roll out and test new features using feature flags and experiments

PostHog is well-suited for teams that want a unified, developer-friendly analytics stack that can run on their own infrastructure while supporting common product growth and reliability workflows.