Best Self Hosted Alternatives to Google Analytics

Umami is a self-hosted web analytics platform designed to provide essential website insights with a simple UI and a privacy-focused approach. It offers real-time traffic monitoring, pageview and referrer analytics, and optional event tracking without relying on complex setups.

Key Features

• Clean analytics dashboard with real-time visitors and traffic trends
• Page, referrer, device, browser, OS, and country-level breakdowns
• Event tracking for custom actions and conversions
• Multi-website support and user/team access management
• Shareable dashboards via public links (optional)
• Data filtering (e.g., by URL, referrer, country/device) for analysis
• Runs on common databases (PostgreSQL or MySQL) with Docker deployment options
• JavaScript tracking script with lightweight client footprint

Use Cases

• Replace Google Analytics for privacy-conscious site owners
• Track marketing campaign performance via referrers and UTM parameters
• Monitor product or content engagement using custom events

Limitations and Considerations

• Focuses on core web analytics; advanced product analytics features (e.g., heatmaps/session replay) are out of scope

Umami fits teams and individuals who want straightforward web analytics, easy deployment, and ownership of their data. It is especially suitable for blogs, documentation sites, SaaS marketing pages, and internal web properties where lightweight tracking and clarity matter most.

PostHog is a self-hostable product analytics platform for capturing product usage events and turning them into insights and experiments. It combines behavioral analytics, user experience tooling, and rollout controls so teams can measure, debug, and improve products in one place.

Key Features

• Event capture via web/mobile SDKs and server-side APIs, with schema-free events and properties
• Product analytics: trends/insights, funnels, retention, cohorts, paths, and user/person profiles
• Session Replay to diagnose UX issues with event timelines and playback
• Feature Flags for controlled rollouts, targeting, and multivariate releases
• A/B testing/experimentation with metrics and analysis tied to captured events
• Dashboards and saved insights for sharing across teams
• Data warehouse/export options (e.g., external destinations) and integrations for ingestion and activation
• Privacy controls (e.g., data minimization and masking options) and team access management

Use Cases

• Analyze activation and conversion funnels and improve onboarding
• Debug user-reported issues by correlating events with session replays
• Safely roll out and test new features using feature flags and experiments

PostHog is well-suited for teams that want a unified, developer-friendly analytics stack that can run on their own infrastructure while supporting common product growth and reliability workflows.

Plausible Analytics is a lightweight web analytics platform designed to provide essential website insights without cookies or personal data collection. It offers a fast, simple dashboard for tracking traffic sources, pageviews, and conversions, and can be deployed on your own infrastructure.

Key Features

• Cookie-less, privacy-first measurement (built to avoid collecting personal data)
• Single-page, fast-loading dashboard for key traffic and content metrics
• Goal and event tracking (including custom events) for conversion measurement
• Campaign tracking via UTM parameters and referrer/source reporting
• Filters and segmentation (e.g., by page, referrer, country, device)
• Supports multiple sites with shared access for teams
• Public shared dashboards for read-only reporting
• Integrations for popular site builders and frameworks (script snippet and proxies)
• Import tooling to migrate from Google Analytics (documented migration options)

Use Cases

• Privacy-friendly traffic and content performance tracking for marketing sites
• Measuring conversions (sign-ups, downloads, outbound clicks) without heavy tooling
• Sharing read-only analytics dashboards with clients or stakeholders

Limitations and Considerations

• Focuses on essential web analytics; it is not a full product analytics suite (e.g., deep user profiles/session replay)
• Some advanced reporting requires configuring goals/events rather than automatic “everything” collection

Plausible is well-suited for teams that want understandable metrics, low operational overhead, and a privacy-centric approach. It’s commonly chosen as a simpler alternative to heavier analytics platforms while still supporting goals, campaigns, and sharing.

Matomo is a web analytics platform that helps you measure website and app traffic, user behavior, and conversions while keeping full ownership of your analytics data. It provides a full reporting UI, customizable dashboards, and advanced tracking features commonly used in product and marketing analytics.

Key Features:

• JavaScript tracking and server-side tracking via HTTP APIs for pageviews, events, goals, and ecommerce
• Custom dashboards and a broad set of built-in reports (traffic sources, pages, campaigns, devices, locations)
• Goals and conversion tracking, including funnels and ecommerce analytics
• Tag Manager to deploy and manage marketing/analytics tags without editing site code
• Heatmaps and session recording (available as Matomo features/add-ons in the ecosystem)
• Privacy tooling such as IP anonymization, consent management support, and Do Not Track handling
• Extensible plugin architecture for adding reports, widgets, and integrations

Use Cases:

• Replace Google Analytics for privacy-conscious website measurement and compliance needs
• Track marketing campaigns and conversions (UTM campaigns, goals, funnels, ecommerce)
• Provide internal stakeholders with role-based access to analytics dashboards and exports

Limitations and Considerations:

• Some advanced capabilities (e.g., heatmaps/session recording) may require additional Matomo components/add-ons and increase storage/compute needs

Matomo fits teams that want a mature analytics suite with strong privacy controls, flexible tracking options, and extensibility through plugins. It is widely used for both content sites and conversion-driven properties where data ownership and configurability matter.

Rybbit is a self-hosted web analytics platform designed to help you understand website traffic and user behavior without relying on third-party analytics SaaS. It provides a clean dashboard for common metrics (traffic, referrers, pages) and is intended to be lightweight and privacy-conscious.

Key Features

• Dashboard for core web analytics: page views, visitors, referrers, and top pages
• Event tracking support for measuring on-site actions beyond page views
• Multiple site/project support for tracking more than one domain
• Real-time/near-real-time style traffic visibility (depending on deployment configuration)
• Designed for privacy-friendly analytics workflows compared to traditional tracking stacks

Use Cases

• Replace Google Analytics for small to medium websites with an owned-data setup
• Track marketing/referral performance across landing pages and campaigns
• Measure product interactions with custom events (e.g., sign-ups, button clicks)

Limitations and Considerations

• Feature depth may be lighter than enterprise analytics suites (e.g., advanced funnels, experimentation) depending on current release

Rybbit is a good fit if you want a straightforward analytics dashboard and event tracking while keeping control of your data and infrastructure. It targets the common “website analytics basics” workflow with a simpler footprint than large observability or marketing analytics platforms.

GoatCounter is a lightweight web analytics service focused on simplicity and privacy. It provides essential traffic insights (pageviews, referrers, screen size, location, etc.) without the complexity and heavy tracking approach of traditional analytics suites.

Key Features

• Privacy-focused analytics with a strong emphasis on minimal data collection
• Cookieless tracking by default (configurable) and no cross-site tracking
• Very small tracking script and fast page-load impact
• Clean dashboard for pageviews, referrers, popular pages, and basic client details
• Event tracking for custom interactions (e.g., button clicks)
• Goals/campaign tracking via UTM parameters
• Bot filtering and basic spam protection controls
• Import/export options (including data export for backups/migrations)

Use Cases

• Website owners who want basic traffic analytics without third-party trackers
• Privacy-conscious blogs, documentation sites, and small business websites
• Lightweight analytics for static sites where performance matters

Limitations and Considerations

• Intentionally avoids “enterprise” features (e.g., deep behavioral analytics, session replay)
• Feature set is focused on core web metrics rather than full product analytics

GoatCounter is best suited for users who want straightforward web traffic reporting with minimal overhead and a privacy-first approach. It works well as a simpler alternative to mainstream analytics platforms when you don’t need heavy user profiling or complex funnels.

Vince is a self-hosted product analytics service for websites and applications. It collects event and pageview data and provides analysis tools—such as funnels and retention—to help teams understand user behavior and product performance.

Key Features

• Event and pageview tracking for web products
• Dashboards and charts for exploring product usage
• Funnel analysis to measure conversion across steps
• Retention/cohort-style analysis to understand returning users
• Data filtering/segmentation for deeper behavioral insights
• Self-managed deployment via the project’s repository assets

Use Cases

• Track feature adoption and engagement for a SaaS or internal app
• Measure onboarding performance with funnel steps and drop-offs
• Monitor product changes by comparing retention and usage trends over time

Limitations and Considerations

• Feature depth and ecosystem (integrations, plugins, governance) may be smaller than large commercial analytics suites; validate required reports and integrations against the current project status.

Vince is a practical option for teams that want product analytics capabilities—events, funnels, and retention—while keeping control of their analytics stack. It is best suited for lightweight-to-midweight product analytics needs where owning the data pipeline and infrastructure is important.

Litlyx is a self-hosted web analytics service that helps you understand traffic, referrers, and user behavior on your websites without relying on third-party trackers. It provides a simple tracking script and a dashboard to explore key metrics and trends.

Key Features

• Web analytics dashboard for traffic, pages, referrers, and devices
• Event tracking for custom actions (e.g., button clicks, conversions)
• Lightweight client script intended to minimize page impact
• Privacy-oriented approach aimed at reducing reliance on cookies and third-party tracking
• Multi-site/project support (track more than one website)
• API/backend components for ingesting and querying analytics data

Use Cases

• Replace Google Analytics for privacy-sensitive sites and internal tools
• Track marketing campaigns and referrer performance on landing pages
• Monitor product usage via custom events and conversion funnels

Limitations and Considerations

• Feature depth and ecosystem may be smaller than mature analytics suites (e.g., fewer integrations/plugins), depending on current release

Litlyx is suitable for teams that want essential product and website analytics while keeping data under their control. It is a good fit for small-to-medium deployments needing a straightforward, privacy-conscious analytics stack.

Swetrix is a privacy-focused web analytics platform designed to measure website traffic and user interactions with a lightweight tracking approach. It provides actionable dashboards for pageviews, referrers, devices, countries, and custom events, aiming to reduce reliance on invasive tracking.

Key Features

• Realtime analytics dashboard (live visitors and recent activity)
• Cookieless/privacy-oriented tracking approach (designed to avoid user profiling)
• Custom events for interaction tracking (e.g., signups, button clicks)
• Funnels to analyze conversion steps
• Multiple projects/sites under one account
• Public dashboards (shareable analytics pages)
• Data export (for reporting/backup/BI workflows)
• Monitoring-style email reports/notifications (project dependent)
• First-party script support and simple embed snippet

Use Cases

• Replace Google Analytics for privacy-conscious websites
• Track conversions for marketing pages using events and funnels
• Share read-only analytics with clients/teammates via public dashboards

Limitations and Considerations

• Feature set is intentionally simpler than enterprise suites (e.g., fewer advanced attribution options than some large commercial analytics platforms).

Swetrix is a strong fit for teams wanting straightforward, privacy-oriented product and marketing analytics with realtime visibility and conversion analysis. Its focus on simplicity and shareable dashboards makes it practical for small-to-midsize sites and agencies.

Medama is a self-hosted product analytics service focused on collecting and exploring behavioral event data for websites and applications. It provides the core analytics workflows teams use to understand usage, measure conversions, and monitor retention while keeping control over their data.

Key Features

• Event tracking with a server/API for ingesting product usage events
• Dashboards and exploratory analysis for event-based product metrics
• Funnels to measure multi-step conversion flows
• Retention/cohort-style analysis to understand returning usage
• Multi-project/workspace style organization for separating products/environments

Use Cases

• Measure feature adoption and conversion funnels in a SaaS app
• Track user journeys in a web/mobile product and identify drop-off points
• Monitor retention for cohorts after releases, onboarding changes, or experiments

Medama is a practical choice when you want event-based product analytics with essential reporting (dashboards, funnels, retention) under your own infrastructure, and a simpler footprint than full-scale proprietary analytics stacks.