Plausible Analytics

Plausible Analytics is a lightweight web analytics platform designed to provide essential website insights without cookies or personal data collection. It offers a fast, simple dashboard for tracking traffic sources, pageviews, and conversions, and can be deployed on your own infrastructure.

Key Features

• Cookie-less, privacy-first measurement (built to avoid collecting personal data)
• Single-page, fast-loading dashboard for key traffic and content metrics
• Goal and event tracking (including custom events) for conversion measurement
• Campaign tracking via UTM parameters and referrer/source reporting
• Filters and segmentation (e.g., by page, referrer, country, device)
• Supports multiple sites with shared access for teams
• Public shared dashboards for read-only reporting
• Integrations for popular site builders and frameworks (script snippet and proxies)
• Import tooling to migrate from Google Analytics (documented migration options)

Use Cases

• Privacy-friendly traffic and content performance tracking for marketing sites
• Measuring conversions (sign-ups, downloads, outbound clicks) without heavy tooling
• Sharing read-only analytics dashboards with clients or stakeholders

Limitations and Considerations

• Focuses on essential web analytics; it is not a full product analytics suite (e.g., deep user profiles/session replay)
• Some advanced reporting requires configuring goals/events rather than automatic “everything” collection

Plausible is well-suited for teams that want understandable metrics, low operational overhead, and a privacy-centric approach. It’s commonly chosen as a simpler alternative to heavier analytics platforms while still supporting goals, campaigns, and sharing.