Dittofeed

Dittofeed is a self-hostable customer engagement and marketing automation platform for building data-driven messaging and lifecycle campaigns. It focuses on segmentation, event-based automation, and multi-step journeys so teams can orchestrate customer communications from their own infrastructure.

Key Features

• Visual journey/workflow builder for multi-step, event-driven messaging
• Audience segmentation based on user traits and events
• Campaign creation and sending (email-focused; other channels depend on integrations)
• Triggered messages and scheduled/batch campaigns
• Templates and content management for message composition
• Analytics/reporting for campaign and journey performance
• Integrations via API/webhooks for ingesting events and syncing user data

Use Cases

• Onboarding and activation sequences triggered by product events
• Retention and re-engagement campaigns based on behavioral segments
• Transactional and lifecycle email automation for SaaS products

Limitations and Considerations

• Channel breadth and deliverability features can be less extensive than mature commercial CEP tools; production setups typically rely on external email providers for sending and reputation management.

Dittofeed is a good fit for teams that want an auditable, customizable engagement stack and prefer to keep customer data and automation logic in-house. It provides core building blocks for segmentation and journeys while remaining adaptable through integrations and self-managed infrastructure.