WooCommerce

WooCommerce is a WordPress plugin that turns a WordPress site into a full eCommerce store. It provides core storefront, product, cart/checkout, order management, and a configurable platform that can be extended via themes and plugins.

Key Features

• Product catalog for physical and digital goods, including variants and downloadable products
• Cart and checkout flow with configurable payments and shipping methods
• Order management with statuses, refunds, notes, and customer management
• Tax configuration and shipping calculations, with extensible integrations
• Store administration inside WordPress (settings, reports/analytics depending on setup)
• Extensibility via a large ecosystem of extensions and themes, plus a developer REST API
• Internationalization support and multi-currency/multi-language via extensions

Use Cases

• Small to mid-sized online stores that want to run commerce within WordPress
• Content-driven sites (blogs/publishers) adding merchandise or digital downloads
• Businesses needing a customizable checkout and integrations via plugins or APIs

Limitations and Considerations

• Requires WordPress and is affected by WordPress hosting quality, theme/plugin compatibility, and update management
• Many advanced features (subscriptions, memberships, some payment/shipping options) typically require additional extensions

WooCommerce is a widely adopted eCommerce option for WordPress sites that need a flexible, plugin-based approach. It fits best when you want commerce tightly integrated with WordPress content and are comfortable managing WordPress updates and extensions.