Mautic

Mautic is a self-hosted marketing automation platform for creating, delivering, and measuring multi-channel campaigns across email and other customer touchpoints. It combines contact management, segmentation, and campaign orchestration to help teams run personalized journeys and track engagement over time.

Key Features

• Visual Campaign Builder to design automated customer journeys with decisions/actions
• Email marketing with template/asset management, scheduling, and performance reporting
• Segmentation and dynamic contact lists based on behavior and attributes
• Forms and Landing Pages for lead capture (including progressive profiling)
• Lead scoring and lead nurturing tools to qualify and route contacts
• Multi-channel messaging support via plugins/integrations (e.g., SMS, webhooks)
• REST API and webhooks for integrations with CRMs, e-commerce, and data pipelines
• Role-based access control and multi-user administration

Use Cases

• Automate onboarding/drip sequences for product trials and SaaS signups
• Run segmented newsletters and targeted lifecycle campaigns based on behavior
• Capture leads via forms/landing pages and sync them to a CRM for sales follow-up

Limitations and Considerations

• Some channels/connectors are provided via plugins and may require additional configuration/maintenance
• Deliverability depends heavily on correct SMTP setup, DNS (SPF/DKIM/DMARC), and reputation management

Mautic is well-suited for teams that need full control over marketing automation infrastructure while keeping strong campaign capabilities. Its combination of segmentation, journey automation, and integration options makes it a flexible alternative to many hosted marketing automation suites.